A thought occurred to me today, just as I was about to drop two magazine subscription renewal envelopes in the mailbox:
Why not do this online?
I subscribe to two monthly magazines, Wired and Harper's, and both have been bugging me for months to renew my subscription. Harper's even sent me a letter saying that, by renewing early, I could save them the cost of several more notices.
Now I realize what a smart idea that was. Renew early and save the company postage and printing costs AND save on the fuel it takes to ship that envelope from Red Oak, Iowa to my apartment in Jackson, Michigan. Harper's wins, and so does the environment.
But then I thought, shucks, I betcha I could do this online. Sure enough, both sites had a renewal section. All I needed was my name and address, and a debit card, and in two minutes both subscriptions were renewed. No postage needed, no mail infrastructure to engage, no check to write, no yucky envelope taste on my tongue.
I should've thought of this a long time ago...